Professional Development: Inbound Marketing

I’ve been working on getting my marketing chops back up to snuff as part of my “summer homework” and when I realized how much was out there, I started gobbling it all up! My current role doesn’t do much in the way of digital marketing so I thought it important to get back up to speed in case opportunities cross my path. But the lovely thing is that these tests are confirming to me that while these processes may have technologically evolved a bit since the last time I did this kind of work, the fundamental principles of marketing and even many of the methodologies are still very much important. This is the first of several online certifications I’m currently working on with a goal of achieving fluency in Google, Facebook/Instagram, and Hubspot after a few years away.